HMMT November 2012 E6

$A B C D$ is a parallelogram satisfying $A B=7, B C=2$, and $\angle D A B=120^{\circ}$. Parallelogram $E C F A$ is contained in $A B C D$ and is similar to it. Find the ratio of the area of $E C F A$ to the area of $A B C D$.