OME 2006 Problem 4

Find all the functions $f:(0,+\infty) \to R$ that satisfy the equation $$f(x)f(y)+f\big(\frac{\lambda}{x})f(\frac{\lambda}{y})=2f(xy)$$ for all pairs of $x,y$ real and positive numbers, where $\lambda$ is a positive real number such that $f(\lambda )=1$