ILL 1971 Problem 36

The matrix $$A=\begin{pmatrix} a_{11} & \ldots & a_{1n} \\ \vdots & \ldots & \vdots \\ a_{n1} & \ldots & a_{nn} \end{pmatrix}$$

satisfies the inequality $\sum_{j=1}^n |a_{j1}x_1 + \cdots+ a_{jn}x_n| \leq M$ for each choice of numbers $x_i$ equal to $\pm 1$. Show that $$|a_{11} + a_{22} + \cdots+ a_{nn}| \leq M.$$