KöMaL 2012 B4440

On a winter's day, an absent minded mathematician went on a walk with his old poodle along a long straight alley. He was so absorbed in his thoughts that when he finally thought of his dog, he had to realize that it was not near him. In the snowfall, he did not see further than 5 metres. He did not see the dog in front of him, he did not see it behind either, and he did not know which direction it had gone. After a little thinking, he went to look for his poodle. The old poodle can only walk half as fast as its master. The mathematician chose a searching strategy, such that the following condition should hold for the smallest possible value of the constant $c$: if the dog is at a distance $x$ from him then he needs to cover a distance of at most $cx$ to find it. What is this smallest value of $c$?