AIME 1997 Problem 15

The sides of rectangle $ABCD$ have lengths $10$ and $11$. An equilateral triangle is drawn so that no point of the triangle lies outside $ABCD$. The maximum possible area of such a triangle can be written in the form $p\sqrt{q}-r$, where $p$, $q$, and $r$ are positive integers, and $q$ is not divisible by the square of any prime number. Find $p+q+r$.